Search Engine Optimization

Search Engine Optimization (SEO) is about maximizing your website’s potential to rank highly in Google, Bing, and other search engine results. Unlike Search Engine Marketing (SEM) where you actually pay the search engines to promote your site, SEO is about building your site properly and then creating the proper content for you to become more relevant in consumer searches.

Understanding what keywords consumers are using, how to use the hidden code on your website to emphasize those keywords, and building out useful content taking advantage of the keywords in a customer friendly way are all part of SEO.

SEO can take time to work but it is the best long term indicator of success.