Online Marketplaces

Amazon, eBay, Pinterest, and others can be an effective way to sell products online. Each has its strengths and weaknesses. Evaluating your product line, profit margins, and fulfillment capabilities are all part of deciding which (if any) marketplace option might be right for your business.

Each marketplace has its own fee structure and understanding how those fees affect your margins is critical.

Many marketplaces (like Amazon) keep total control of the customer as well, seriously hindering your ability to market to a buyer in the future.

All of these factors and more must be considered before making the investment of time and money to offer your products through these channels.