Email Marketing
Email marketing allows you to take advantage of one of the most valuable assets you have as a retailer - your current customers. Research shows that a customer who has already done business with you is very likely to do business with you again, especially if you stay in touch with them. Why do so many big retailers send out email as often as two or three times a day?? Because they work!
Most small retailers don’t have the resources for those kinds of campaigns but that doesn’t mean you can’t reach out on a regular basis to feature new products, sales, etc. that your customers will be glad to hear about.
I can help you evaluate the time and resources you have to create an email campaign strategy that makes sense and maximizes the results you get for the effort involved.